How We Helped ioBridge Secure Placement in Leading Industry Publications
When you want to capture the attention of venture capitalists and companies and also gain exposure in targeted industry publications, a traditional press release typically isn’t going to cut it. You need craft a unique story that captures the essence of your brand and your core product offerings—something that is going to resonate with your target audience. ioBridge, a Boston-based Internet of Things platform specializing in making it simple and cost-effective to Internet-enable devices, came to us looking for help to refine their message and create a new public relations strategy to coincide with the announcement of a major licensing agreement.
Identifying Key Priorities & Quick Wins
Working closely with the senior leadership team, we were able to quickly identify key points of differentiation which, combined with insights gleaned from our competitor benchmarking, allowed us to validate and begin to articulate their unique value proposition.
- Increased Brand Awareness
Significantly Increased Conversions
Defining a Targeted Marketing Strategy
- Marketing and Social Media Audit
- Competitor Benchmarking
- Content Marketing
- Public Relations Strategy
- Website Optimization
Once we were able to uncover what made them truly unique in the market place, we started work crafting a story that clearly articulated the “ioBridge difference” across their website, social media, and blog. We also developed specific talking points for the CEO and content to gain media exposure for a major licensing agreement.
By distilling their message down to its core elements, we were able to help them develop a crisp story with sticky meaning that resonated with venture capitalists and companies
Deep Varnish is an invaluable asset to my company and extension of our team when we are crafting a message for our website, blog, or the press.Hans Scharler President ioBridge