Marketing means nothing without results.
SERVICES
We start by asking better questions. And digging deeper. We care enough to ask questions no one else will. Then we look for answers in places others don’t.
With a relentless focus on delivering, we harness these insights to shape a marketing strategy that makes people sit up and pay attention.
That work often happens at the leadership level through our Fractional CMO services.
BRAND & STORY STRATEGY
Every great brand starts with a story that resonates.
Words alone aren’t the work. What matters is the thinking behind them. Strong brand stories are built with imagination, experience, and a clear understanding of who you’re trying to reach and why it matters.
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Identify and shape the stories that connect. This service helps you uncover the moments, voices, and messages that bring your mission to life—and resonate with the people you most want to reach. Includes story themes, narrative structure, and content starters your team can use across platforms.
$900–$1,500
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Define how your brand shows up in the world. This work aligns your voice, tone, and key messages with what your audience actually needs to hear, not just what you want to say.
$1,200–$2,200
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Bring your message to life visually through cohesive design, tone, and concept direction that reflect your brand’s personality.
$1,000–$1,800/project
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We help you craft a smart, story-driven annual report that captures your impact and connects with the people and organizations that fund it. Includes annual theme, messaging strategy, donor copy, and design, either created by us or in coordination with your internal team.
$1,200–$2,500/project
“I engaged with Deep Varnish on a range of projects including brochure development, photography and videography, SEO, collateral design, annual giving optimization, social media and email strategy, and a full website and brand redesign. Shawn was an exceptional partner throughout.”
- Lori Gatmaitan, Former VP STEM Learning, SAE Foundation
MARKETING STRATEGY & EXECUTION
Stop spending money on bad marketing.
We build marketing plans that align your goals, channels, and tools, then execute them with the flexibility and precision to grow with your business.
Plan → Execute → Measure → Refine
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Get an honest, strategic look at what’s working, what’s not, and what’s missing in your current approach — with a plan to fix it.
$600–$1,000
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Turn scattered tactics into a cohesive plan. We align your channels, content, and goals so your marketing works together with purpose.
$2,000–$3,500
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Launch with purpose. We’ll help you define your audience, craft your offer, and map the journey from first impression to loyal supporter.
$1,500–$2,500
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Bring your brand to life across channels, teams, and touchpoints. We turn plans into action and give your team the tools to keep moving, long after the launch.
$900–$1,800
“We’ve worked with Deep Varnish for a number of years. From digital ad campaigns to website optimization and email marketing, Shawn and his team always brings big picture thinking and creative direction to every marketing campaign helping to drive significant increases in year-over-year sales. I would highly recommend Deep Varnish as a marketing partner.”
- Tim DeBacco, Director of Marketing, Spin-Clean International
DIGITAL & SOCIAL
Turn your message into measurable momentum.
Once your story and strategy are clear, it’s time to amplify. We help you build and manage the digital systems that bring your message to the right people and keep them coming back.
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Whether you're building from scratch or improving what you have, we make sure your site works harder for your brand. That means clearer messaging, smarter content, and user experiences designed to convert.
$2,500–$6,000/project
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Improve your visibility where it counts. We combine strong SEO fundamentals with local optimization (GEO) and AI-informed strategies (AEO) that reflect how people search today. The goal is to help your brand show up clearly and consistently across maps, organic results, and answer boxes.
$800–$1,500/month
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Get in front of the right audience at the right time. We build and manage paid search campaigns that support your goals and amplify your message without wasting budget.
$800–$1,200/month
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Build relationships through smart segmentation, nurturing, and automation that turn interest into engagement.
$600–$900/project
“Our web presence vastly improved with our new website and SEO. We dove right into a new marketing strategy and instantly had positive results in quote requests and sales.”
- Darin Smith, General Mgr, Printscape Imaging & Graphics
When you need a marketing leader, not just a marketing plan.
FRACTIONAL CMO SUPPORT
For organizations that need senior-level guidance but not a full-time hire, our Fractional CMO Support provides ongoing strategic leadership.
We become your marketing partner, setting direction, mentoring your team, and ensuring every effort aligns with your goals and drives measurable results.
Whether we meet monthly or stay embedded over several quarters, you’ll get the focus, accountability, and impact your marketing has been missing.
End-to-end marketing leadership, from strategy through execution and reporting
An ongoing partnership grounded in deep understanding of your organization and audience
Management of social media, email campaigns, website optimization, and launch plans
Sustainable marketing systems and infrastructure that support day-to-day needs
Clear monthly reporting that shows senior leadership what’s working
Best for: Organizations with 3-15 staff members who are ready to outsource to a trusted parter.
Let’s make your marketing make sense and make an impact.
Whether you need sharper messaging, a smarter plan, or a marketing leader to bring it all together, we’re here to help you move forward with confidence.