Case Study
Iagnosis
How We Helped Iagnois Increase New Accounts By 49% in Just Three Months
Convincing prospective customers to adopt new technology is no small task—especially when you’re in the healthcare space. You have to raise awareness before they can know you even exist, work to establish instant credibility for your product once they find you online, and make sure you’re positioned to capture and track conversions. Iagnosis approached us to help do just that for their flagship product, DermatologistOnCall, a secure online platform for quick, high-quality dermatological care.
Identifying Key Priorities & Quick Wins
After getting up to speed on their previous marketing efforts and some of the challenges they faced, it was time to narrow our focus. Working closely with the Iagnosis’ marketing team, we were able to quickly pinpoint what was and wasn’t working and level set around key priorities based on their business objectives.
- 49%
- surge in new accounts
- 40%
- growth in organic search
- 13%
- drop in bounce rate
Defining a Targeted Marketing Strategy
- marketing audit
- competitor benchmarking
- keyword research
- website optimization
- content marketing
- a/b testing
- google adwords
Our approach to increasing online visibility and maximizing new account creation for the DermatologistOnCall platform focused on digital and online marketing. By implementing the right mix of search engine optimization (SEO), search engine marketing (SEM), and targeted content marketing in place, they would be positioned to attract more of the right kind of traffic to their website while also decreasing their average cost-per-conversion.
We optimized the website for search engines and digital advertising for cheaper conversions.
Deep Varnish has made an impact on our business. Their insight and knowledge has helped us achieve real results.Dave Hogg VP of Marketing Iagnosis