2. Story Building

Optimizing digital and online marketing to increase clicks and conversions

Companies know they need to embrace digital and online marketing to reach more customers but they’re often unsure how and where to focus their efforts. The most successful brands seamlessly integrate digital into their overarching business strategy to fuel growth and create highly engaging customer experiences. They understand marketing effectiveness is not only defined by clicks but also by their ability to leverage digital and online marketing to generate a notable increase in leads.

What We’ll Do for You

We help organizations assess the effectiveness of their current digital and online marketing efforts and then work closely with their marketing team to create and implement a measurable and scalable strategy. To streamline efficiencies and increase ROI, we leverage data analysis and our deep insights to prioritize marketing spend and internal resources across channels. Once launched, we continuously monitor and review each campaign to optimize performance.

Story Mapping

Developing a roadmap to help guide storytelling based on a defined goal.
Annual Reports

Identifying a central theme and story options that will resonate with donors.
Visual Storytelling Strategy

Analyzing current photography and videography to identify opportunities.
Copywriting

Creating highly targeted impactful stories and messaging to showcase your brand.