Case Study
Printscape Imaging & Graphics
How We Helped Printscape Track Marketing Performance & Increase Leads 175%
When you create truly amazing work but you’re in a saturated marketplace, sometimes it’s easy to get lost in the shuffle. That was the case with Printscape. Although they started as a traditional commercial printing company in 1977, they’ve since grown their capabilities to become the go-to source in the region for corporate wall murals and signage, vehicle wraps and fleet graphics, and innovative retail displays. Printscape was gearing up for a complete website redesign. We were tasked with identifying quick wins to capture more leads from their existing site, increasing brand awareness around their core service offerings, implementing conversion tracking and internal reporting to track marketing performance, and creating all of the content for their online storefront.
Identifying Key Priorities & Quick Wins
Leading up to our kickoff meeting, we worked closely with Printscape management to develop a series of highly targeted questions designed to uncover the desired vision for the new website and key points of differentiation. We also met with their internal sales team to gather feedback and identity key areas where marketing could better support their sales process. Instead of waiting for the new website to launch, we immediately started to look for opportunities to improve their online presence and maximize lead capture.
- 175%
- increase in online leads
- 29%
- increase in Organic Search Traffic
- Implemented Conversion Tracking and Reporting
Defining a Targeted Marketing Strategy
- Marketing Audit
- Competitor Benchmarking
- Marketing Strategy
- Website Optimization
- Content Marketing
- Google AdWords
- Facebook Advertising
With competition from national, regional, and local printing companies, it was crucial that we were able to quickly uncover Printscape’s brand difference and create a compelling message across all online and offline touchpoints. We also developed a marketing dashboard to track and measure key outcomes using Google Analytics and Google AdWords--allowing us to optimize digital and online marketing campaigns and share results with Printscape management.
We turned a vanilla website that wasn’t converting into a vibrant hub for showcasing Printscape’s capabilities—creating a new source of leads.
Our web presence vastly improved with our new website and SEO. We dove right into a new marketing strategy and instantly had positive results in quote requests and sales. Deep Varnish was able to quickly learn our industry and gave us insight as to what our next steps should be.Darin Smith General Manager Printscape Imaging & Graphics