Deep Varnish

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Helping purpose-driven brands
stand out and thrive.

At Deep Varnish, we believe clarity is the most powerful tool a mission-driven organization can have. We partner with teams who aren’t just doing good work — they’re shaping communities, sparking curiosity, and building a more vibrant future. For us, it’s not the size of your organization or budget that matters; it’s the story you have to tell.

We specialize in working with…

  1. 1

    Nonprofits

    We start with deep listening then help you distill complex ideas into simple, compelling stories that inspire action. Together, we shape clear, authentic messages to reach donors, volunteers, partners, and the people you serve wherever they are on their journey.

    • Foundations

    • Membership-based nonprofits

    • Cause-driven organizations

    • Arts organizations

  2. 2

    Education & Learning Communities

    We help learning-focused organizations clarify their message, share their impact, and inspire the next generation of thinkers, makers, and leaders. Whether you’re a PreK–12 STEM program or a higher education institution shaping tomorrow’s innovators, we partner with you to craft stories that engage students, connect with families and alumni, and rally supporters around your mission.

    • PreK–12 STEM programs and initiatives

    • Colleges and universities

    • Museums and cultural learning centers

    • Youth and community education programs

  3. 3

    Retail & E-Commerce

    Retail is about more than transactions it’s about building experiences and creating connection at every touchpoint. Whether you’re a local shop shaping neighborhood culture or an online brand reaching customers around the globe, your story has the power to turn one-time buyers into loyal advocates. We help retail and e-commerce brands clarify their positioning, simplify complex offers, and build trust through authentic storytelling and bold visual design.

    • Regional and national retail brands

    • Purpose-driven e-commerce shops

    • Specialty food & beverage brands

    • Lifestyle and consumer goods companies

  4. 4

    Innovators

    In fast-moving sectors like tech and social enterprise, the real challenge isn’t fitting in it’s standing out. We bring energy, clarity, and bold thinking to help you define what makes you different and communicate it with impact. From brand storytelling to launch strategies, we help accelerate your growth and keep your audience engaged.

    • Startups

    • Tech companies

    • Social enterprises

  • 36%

    increase in household first-time donors

  • 112%

    increase in social media engagement

  • 58%

    increase in organic web traffic

Who We Work With

Director-Level CMOs

You already have the vision. We’re here to help you execute it seamlessly. Think of us as your right hand: a trusted partner who understands your strategy, helps you move faster, and ensures every story is told with clarity and purpose. Together, we make your marketing stronger and your message unmistakable.

Junior Marketers

If your team is growing or you don’t yet have a senior marketing leader, we’ll help lay the foundation. We create clear, repeatable marketing processes your team can run confidently long after we’re gone. We’re here to empower you, build internal trust, and set you up for long-term success.

C-Suite Leaders

When you don’t have a dedicated marketing function, we become it. We deliver strategic insight, practical guidance, and hands-on execution all tailored to your goals. From big-picture brand thinking to everyday storytelling, we help you connect your mission to measurable results.

Where do you fit in? Let’s start a conversation.