Pump Peelz
How Pump Peelz Grew Monthly Revenue by $10K
Living with an insulin pump can create a lot of insecurities—especially for children and young adults.
Pump Peelz makes reusable skins for insulin pumps, giving wearers a personalized way to make the device their own. The brand had a product people genuinely loved and a growing customer base. What it didn't have was a website that converted the traffic it was already getting.
We worked with Pump Peelz to find where visitors were dropping off and fix the specific things that were getting in the way of a purchase.
Services provided:
Marketing Audit
Website Optimization
Email Marketing
Social Media
Understanding Where Visitors Were Dropping Off
We started by establishing a baseline across the full purchase path, measuring traffic, cart additions, checkout rates, and completed purchases. The drop-off was happening in two places. Visitors were leaving product pages without adding to cart, and a significant number of those who did add to cart weren't completing the purchase.
The product descriptions and the checkout experience were both contributing to that. We addressed them in that order.
What Made the Difference
The product descriptions weren't giving visitors enough reason to buy. They described what the skins looked like without explaining what made them worth choosing. We developed a framework for how every skin should be described, one that connected the product's appearance to the experience of wearing it, and gave the team a consistent approach they could apply across the full catalog.
Shipping and return information was buried late in the shopping experience. We moved it forward to reduce the uncertainty that was driving cart abandonment. We ran A/B testing on the email campaigns and optimized the site for search. Within three months, monthly revenue had grown by $10K.
“Once we started growing I needed help with a strategic direction for the brand. I went to Deep Varnish to help understand our SEO, marketing strategy, and web presence. Within three months of working with them our sales tripled. It has been an incredible experience.”